AWS Marketplace for SaaS Listings – Driving Growth with Flexible Billing and Strategic Support
AWS Marketplace empowers SaaS vendors with flexible billing, streamlined deployment, and strategic support for scalable growth
In the first part of this series, we looked at how AWS Marketplace has become a cornerstone for SaaS vendors reaching cloud-first customers worldwide. Recognized as a leader in the Forrester New Wave™: SaaS Marketplaces report, multiple years running, AWS Marketplace has established itself as the go-to platform for vendors, offering a powerful, streamlined way to reach new audiences and simplify transactions. In this post, we’ll go deeper into the specific tools and support AWS Marketplace offers SaaS vendors, from flexible billing options to seamless deployment, all designed to make growth simpler and faster.
AWS Marketplace - Designed to Drive SaaS Success
One of the biggest strengths of AWS Marketplace is its flexible billing models. For SaaS providers, it’s all about meeting the varied needs of their customers. AWS Marketplace allows vendors to offer straightforward monthly or yearly subscriptions or set up more advanced, consumption-based billing with options for overages. This adaptability means SaaS vendors can tailor pricing to different customer segments, making it easier to enhance customer satisfaction and boost retention.
Beyond billing flexibility, AWS Marketplace also provides tools like SaaS Quick Launch to simplify deployment. Quick Launch, through pre-configured templates, ensures applications meet AWS security standards right out of the gate, reducing operational headaches for vendors. Quick Launch frees up valuable time, letting providers focus on what they do best, building and enhancing their software.
Itoc/Thoughtworks’ Approach to AWS Marketplace Success
Launching on AWS Marketplace requires more than just a technical setup; it requires a strategic approach. At Thoughtworks (formally Itoc), we’ve worked with hundreds of SaaS vendors, helping them build a strong foundation and grow on AWS Marketplace. Our AWS Marketplace Onboarding Accelerator uses a “crawl, walk, run” framework to bring vendors up to speed in stages that make sense.
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Crawl - We start by defining the essentials, pricing model, product setup, and operational readiness.
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Walk - As we move forward, we introduce more complex configurations like Quick Launch and advanced billing. We also work with the vendor’s Marketing, Product, Accounting, and Sales teams to ensure everyone’s on the same page about AWS Marketplace requirements.
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Run - Finally, we integrate advanced billing options, AWS co-sell programs, and other features that help vendors scale successfully within the Marketplace.
Our phased approach means SaaS vendors can transition to AWS Marketplace confidently, setting up for both immediate and long-term success.
Why AWS Marketplace is a Game-Changer for SaaS Vendors
AWS Marketplace is more than a listing platform, it’s a strategic asset that opens doors to an engaged, cloud-native audience. The centralised billing and cloud-based procurement process make transactions straightforward for customers, while vendors benefit from a shorter sales cycle and the confidence that comes with AWS’s trusted infrastructure.
When you combine AWS’s tools, like flexible billing and Quick Launch, with the right partner level support, SaaS vendors can maximise the full potential of AWS Marketplace. For vendors looking to scale their offerings, AWS Marketplace offers an efficient growth channel with the security, scalability, and reach that cloud-first customers expect.
Wrapping Up
Whether you’re already listed on AWS Marketplace or just starting your journey, having a solid plan and support network makes all the difference. With the Thoughtworks AWS Marketplace Onboarding Accelerator, SaaS providers gain a knowledgeable partner to guide them from the initial steps of onboarding to sustainable scaling on AWS Marketplace.
AWS Marketplace isn’t just a sales channel, it’s a robust growth engine. Ready to unlock its full potential? Thoughtworks and AWS Marketplace are here to help you every step of the way.
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