Marketplace

In the first part of this series, we looked at how AWS Marketplace has become a cornerstone for SaaS vendors reaching cloud-first customers worldwide. Recognized as a leader in the Forrester New Wave™: SaaS Marketplaces report, multiple years running, AWS Marketplace has established itself as the go-to platform for vendors, offering a powerful, streamlined way to reach new audiences and simplify transactions. In this post, we’ll go deeper into the specific tools and support AWS Marketplace offers SaaS vendors, from flexible billing options to seamless deployment, all designed to make growth simpler and faster.

The cloud world moves fast, and if you’ve been selling software for a while, you know that staying ahead of customer demands is crucial. AWS Marketplace has become a key player in helping vendors get their products in front of the right people. Since its launch, AWS Marketplace has grown into a global service, sporting the following statistics:

• Over 300,000 active customers
• 4,000 vendors
• More than 15,000 listings.

From basic AMI listings to sophisticated SaaS solutions, containers, and machine learning models, it’s come a long way, and it’s not slowing down any time soon.

So, where did it all begin, and how did we get here? Let’s take a quick trip down memory lane, and I’ll give you a sneak peek into what’s coming next. Spoiler: 2025 is shaping up to be a game-changer, but you’ll have to stick around for future posts to get all the details.

On January 20th 2023, AWS announced a significant improvement to the AWS Marketplace Console, making the seller and customer experience smoother and more appealing.