Thoughtworks

In 2025, AWS Marketplace is quietly rolling out some significant improvements that impact how both sellers and buyers interact with the platform. If you haven’t revisited Marketplace recently, it may be time to take a closer look. These updates reflect AWS’s continued investment in making Marketplace a true software delivery hub — not just a digital catalogue.

You’ve probably seen it everywhere—developers jumping head-first into the latest programming trend, riding the hype wave of vibe coding, or switching to a new language that’s suddenly hot again. And honestly, there’s nothing wrong with that. Innovation is what keeps our industry fun. But in all that excitement, it’s easy to forget the foundation: solid, repeatable software development practices.

Day 4 of AWS re:Invent brought Werner Vogels to the stage for his legendary keynote. Known for blending wit with deep technical insight, Werner once again proved why he’s such an integral part of re:Invent. This year’s keynote was themed “Simplexity,” a concept exploring the interplay of simplicity and complexity in distributed systems, all while staying true to Werner’s mission to inspire and educate.

Day 3 of re:Invent 2024 was monumental. Swami Sivasubramanian took the stage with humor, insight, and a sweeping vision of the future. Packed with announcements and customer stories, his keynote underscored how AWS is shaping the future of AI, data, and education.

For me, this was a day like no other. I kicked it off with a breakfast of waffles and coffee, while Swami set the tone for innovation with his keynote. My afternoon was consumed with preparing for my first-ever re:Invent talk at 4:30 PM—a surreal experience that I’ll never forget.

Day 2 of AWS re:Invent 2024 turned out to be a rollercoaster of announcements, personal moments, and an undeniable energy that reverberated through the Venetian and beyond. Between keynote reveals, customer stories, and spontaneous connections, it’s a reminder of why re:Invent remains the ultimate learning conference.

Day 1 of AWS re:Invent 2024 has officially kicked off, and the scale of this year’s event is awe-inspiring. Monday was packed with sessions, networking opportunities, community recognition, and some exciting new service releases. Andy Jassy opened the day with reflections on AWS’s journey to creating re:Invent, setting the stage for a day filled with energy and innovation. Later, Peter Desantis took us on a deep dive into the future of compute, AI, and networking in his “keynote eve.”

It’s Sunday, December 1st, and I’ve officially been in Las Vegas for just 24 hours. It’s AWS re:Invent week—a time for innovation, community, and the kind of energy that can only come from thousands of cloud enthusiasts gathering in one place.

It’s that time of year again, the turkey has been pardoned, people are gathering, not only around a family feast for thanks giving, but also preparing to descend up the Mojave desert. This can mean only one thing! Increased sales in chapstick and pre:Invent is upon us. This annual prelude to AWS re:Invent has become synonymous with an avalanche of announcements, features, and updates that leave us equal parts excited and scrambling to catch up. If you thought last year’s pre:Invent was jam-packed, 2024 has dialed it up several notches. So, grab your coffee (or energy drink) and let’s dive into what pre:Invent 2024 has brought to the table.

In the first part of this series, we looked at how AWS Marketplace has become a cornerstone for SaaS vendors reaching cloud-first customers worldwide. Recognized as a leader in the Forrester New Wave™: SaaS Marketplaces report, multiple years running, AWS Marketplace has established itself as the go-to platform for vendors, offering a powerful, streamlined way to reach new audiences and simplify transactions. In this post, we’ll go deeper into the specific tools and support AWS Marketplace offers SaaS vendors, from flexible billing options to seamless deployment, all designed to make growth simpler and faster.

The cloud world moves fast, and if you’ve been selling software for a while, you know that staying ahead of customer demands is crucial. AWS Marketplace has become a key player in helping vendors get their products in front of the right people. Since its launch, AWS Marketplace has grown into a global service, sporting the following statistics:

• Over 300,000 active customers
• 4,000 vendors
• More than 15,000 listings.

From basic AMI listings to sophisticated SaaS solutions, containers, and machine learning models, it’s come a long way, and it’s not slowing down any time soon.

So, where did it all begin, and how did we get here? Let’s take a quick trip down memory lane, and I’ll give you a sneak peek into what’s coming next. Spoiler: 2025 is shaping up to be a game-changer, but you’ll have to stick around for future posts to get all the details.